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Karen and Anika chose the small business owners niche target market because of their limited resources and experience as entrepreneurs. A significant downside of targeting a niche market is

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jaquelinefvr

A significant disadvantage of targeting a niche market is the limited potential for business growth.

What is the niche market?

It is a strategy for a company to specialize in a particular area, segmenting its audience and becoming an expert in its area of ​​business.

Therefore, although segmenting a niche market has the advantages of customer loyalty to the brand, this strategy can also reduce the possibility of business growth.

Find out more about niche market here:

https://brainly.com/question/22825524

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