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Nike is updating data about its many marketing segments for athletic shoes. The company uses a number of variables for segmenting the athletic shoe market, but is especially interested in consumer patterns of living as expressed through activities, interests, and opinions including the ways people spend time, the extent of their interaction with others, and their general outlook on life. Nike is currently evaluating _______.

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Martebi

Nike is currently evaluating the target Audience.

What Is a Target Audience?

The  target audience of a person is known to be a specific group of consumers that is said to be likely to want your product or service.

They are the group of people who one should see as one's ad campaigns. Target audience is said to be dictated by the age, gender, income, location, etc.

Learn more about Target Audience from

https://brainly.com/question/12249092

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