zheldagaleaaa zheldagaleaaa

22-11-2020
Advanced Placement (AP)

contestada

what is the role of marketing research?

Respuesta :

Johannagreiner Johannagreiner

25-11-2020

Answer:

Marketing research serves marketing management by providing information which is relevant to decision making. Marketing research does not itself make the decisions, nor does it guarantee success. Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made.

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