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Refers to the core business process in which an organization researches, develops, and introduces novel, high-quality products quickly and within the firm’s budget.

Respuesta :

I believe the answer is: new offering realization process

This process includes all efforts conducted by the orgnization in its effort to develop new products for the market. This process is made to ensure that company able to follow the market trend and does not lose its consumers base. It also help the company getting a head start over its competitors in the market